General Terms of Use (GTU)
Last updated: 10/20/2025
1. Subject
These Terms of Use (the “Terms”) set out the conditions for using the iacrea.com website and the IACrea mobile application (iOS) (hereinafter, the “Site”), owned by IACrea SAS (hereinafter, the “Vendor”), whose registered office is located at 60 RUE FRANCOIS IER, 75008 PARIS, France, and associated services. By accessing the Site or using its services, you agree, without reservation, to these Terms. If you do not accept these terms, you must immediately cease all use.
2. Access to the Site and Use of Services
The iacrea.com website and the IACrea mobile app (hereinafter the “Services”) allow the User to access a suite of tools for creating and distributing real estate content powered by AI technologies. Access to the Services requires creating a personal account and an active subscription. The subscription grants access to all available features, including: - AI-powered photo retouching and enhancement; - Transforming photos into videos (photo animation); - Creating video montages; - Scheduling and publishing content on social media; - Access to the mobile app for capturing and enhancing photos. Each subscription includes: - A set number of credits to use certain features (including photo-to-video animation and specific AI processing); - A set number of iPhone licenses enabling use of the mobile app and capturing enhanced photos. Features are available only for the duration of an active subscription.
3. Terms of Use
When accessing the website, the user agrees to: - Be of legal age and have full legal capacity. - Provide accurate registration information and update it in case of changes. - Use the website in accordance with applicable laws and regulations. - Not create multiple accounts for fraudulent purposes. - Verify the legality and compliance of the submitted and generated images, especially for commercial use.
4. Usage Restrictions
The User agrees not to: - Use automated means (robots, scripts, etc.) to interact with the Site. - Bypass security measures or access unauthorized data. - Use the Site for illegal, defamatory, or fraudulent purposes. - Share or resell their subscription without authorization. - Reproduce, copy, or redistribute the Site’s content without written permission from IACrea SAS (contact@iacrea.com). - Edit with AI any photos that allow identification of physical persons.
5. User Responsibility
The user is solely responsible for the images they submit and the generated content. They undertake not to infringe upon the copyrights, image rights, or trademarks of third parties. IACrea cannot be held liable for the use of the generated content, including in cases of commercial or public distribution.
6. Intellectual Property
The content of the website (source codes, texts, graphics, videos, trademarks, etc.) is the exclusive property of IACrea SAS. Any reproduction or use without written permission is prohibited. The images and videos created by the user on the website belong exclusively to them. They guarantee that they have the necessary rights to the files submitted. The submitted and generated images may be used by IACrea to improve its AI models, unless the user objects in writing. The user undertakes to refrain from the following: - Using the generated content to train other AI systems. - Attempting to access, copy, or alter IACrea’s algorithms. - Compromising the security or integrity of the system.
7. Operation of the Services and Access
Access to the services is subject to an active subscription. During the subscription period: - The User can publish unlimited content to social networks via the platform, - The User can create unlimited video edits, - Photo-to-video animation using artificial intelligence uses credits. iPhone Licenses: Each subscription includes a set number of licenses for using the IACrea mobile app. One license corresponds to one user authorized to capture photos through the app. Enhanced Photos: Each subscription includes a set number of photos that can be captured and enhanced via the mobile app. Each capture and processing counts as one unit consumed. Beyond the included quantities, additional credits can be purchased. Data Synchronization: Photos taken via the mobile app are automatically synced with the User’s account and stored on IACrea’s servers to enable processing and access from the website. Content Availability Period: Content (photos, videos, projects) is available for 10 months while the subscription is active. If the subscription is canceled, content remains accessible for 1 month, after which it may be permanently deleted. These provisions also apply to photos captured via the mobile app.
7 bis. Automated Advertising Campaigns Module - Specific Terms
The automated ad campaigns module allows the User to create and run ad campaigns on Meta (Facebook, Instagram) to promote real estate properties. Ads are run from a Facebook page owned by IACrea SAS. This module provides a tool for advertising on Meta, which may (but is not guaranteed to) generate seller and buyer leads. No guarantee of lead generation is offered. By using this module, the User expressly represents and warrants: - That they own the photos and content used for the ad campaigns, or hold all rights necessary to use them for this purpose. - That they hold a valid, active mandate for the property being advertised. - That they agree that IACrea SAS may run ads for the property on social networks, including Meta (Facebook, Instagram), from its own page. - That they agree that IACrea SAS may receive and forward to them the contact details of people interested in the property who have expressed their interest via the ads, if such contacts are generated. The User acknowledges that each ad campaign consumes a certain number of credits, which varies according to the selected parameters (budget, duration, targeting, etc.). Credits are deducted at the time the campaign is created. The User is solely responsible for ensuring that the advertising content complies with applicable law, including real estate advertising, personal data protection, and third-party rights. IACrea cannot be held liable for any consequences related to the use of the transmitted contact details or the distribution of the ads.
8. Using the Photo Capture Feature
The IACrea mobile app lets you capture photos on a mobile device and enhance them using artificial intelligence technologies. The User acknowledges that: - the generated images may differ from reality (brightness, colors, proportions, visual elements), - these modifications are intended to improve visual presentation and do not guarantee an accurate representation of the property, - it is the User’s responsibility to ensure that images used in a commercial context are not misleading or likely to mislead. The User is solely responsible for the use of images in the marketing of a property, particularly with respect to legal obligations regarding non-misleading advertising.
9. Free Trial Eligibility
A free trial may be offered to any new user with a valid business email address. IACrea reserves the right to refuse this trial in the event of a temporary email address, repeated use, or suspicious activity.
10. Use of Photos and AI
Use of photographs and artificial intelligence: The IACrea mobile app enables photo capture and automatic enhancement using artificial intelligence technologies, including HDR-type processing. The User acknowledges that: - The generated images may differ from reality (brightness, colors, contrast, overall appearance), - These enhancements are intended to visually showcase properties without guaranteeing a perfectly faithful representation, - It is the User’s responsibility to ensure that images used in a commercial context are not misleading or likely to mislead. The User is solely responsible for the use of the images, particularly in connection with the promotion or sale of real estate, and for compliance with applicable advertising regulations.
11. No guarantee of results
IACrea’s services are powered by artificial intelligence models. Generated results may vary and are not guaranteed. The User acknowledges that the renderings may differ from their expectations and that no guarantee of results is offered. No refunds will be issued for results deemed unsatisfactory.
12. Changes to the Terms of Use
IACrea reserves the right to modify these Terms of Use at any time. Changes will take effect as soon as they are posted on the Site. Continued use of the Site after the publication of the updated Terms of Use constitutes acceptance of these changes.
13. Limitation of Liability
IACrea strives to ensure the Site’s availability and reliability, but cannot guarantee the complete absence of errors, interruptions, or outages. Under no circumstances shall IACrea be liable for any direct or indirect damages arising from the use of the Site or generated content, including in the event of data loss, loss of profits, or business interruption.
14. Personal Data
Collected personal data is processed in accordance with the Site’s Privacy Policy. It is used solely for account management, billing, and service improvement. The User has the right to access, rectify, and delete their data. Photos taken via the mobile app may be automatically synchronized with IACrea’s servers to enable processing and storage.
15. Governing Law and Disputes
These Terms of Use are governed by French law. Any disputes will be submitted to the competent courts where IACrea SAS has its registered office, unless mandatory statutory provisions provide otherwise.
16. Contact
For any questions regarding these Terms of Use or the use of the website, please contact: IACrea SAS, 60 RUE FRANCOIS IER, 75008 PARIS, France — Email: contact@iacrea.com